find your why

Disclaimer: This post may contain affiliate links. For more information, please visit our Disclaimer Page.


“Find Your Why” by Simon Sinek delves into the significance of a definite “why” in one’s personal and professional life. Published in 2017, the book posits that individuals and organizations with a robust sense of purpose are more triumphant and satisfied than those without this clarity.

The author inspires readers to uncover their “why,” using it as a compass for making choices and setting objectives. Packed with actionable tips and relatable real-life examples, this book is a roadmap for readers seeking to live a life rich in meaning and purpose.

Put your safety belt on and dare to ride with me throughout this inspiring book resume.

The “Why” Concept

Explanation of “Why”

The essence of the “Why” notion lies in the drive, cause, or conviction that propels an individual or a company forward. It’s more than just the pursuit of wealth or success; it’s the raison d’être.

As “Start with Why” by Simon Sinek outlined, the secret to success for people and organizations is to initiate with their “Why.” Sinek’s book introduces the “Golden Circle” model, consisting of three core components: “Why,” “How,” and “What.” The Why embodies the purpose or cause that the organization serves, the How embodies the unique methodology or values that steer the organization, and the “What” embodies the goods or services offered by the organization.

Start With Why book cover

Sinek believes that organizations prioritizing their “Why” over the “What” can ignite inspiration and foster a faithful following of customers, employees, and partners. In this light, the “Why” concept has been deemed a catalyst for achievement in both personal and organizational realms.

The difference between “What” and “Why”

In Simon Sinek’s “Golden Circle” model, “What” and “Why” are two distinct facets of an individual or organization.

The “What” embodies the organization’s goods or services, the tangible outcome of its endeavors, and the value it delivers to customers. For instance, a smartphone vendor would be considered the “What.”

The difference between "What" and "Why" in "find your Why" book
The difference between “What” and “Why.”

Conversely, the “Why” encompasses the purpose, cause, or conviction that fuels the organization. It’s the raison d’être, beyond just financial gain or success. The “Why” is the driving force, inspiring and motivating employees, customers, and partners to rally behind the organization. For instance, a smartphone vendor might have a “Why” for enabling people to communicate and connect.

To put it succinctly, the “What” is what the organization does, while the “Why” is the reason behind it. Starting with the “Why” is a key element of success as it fosters a deeper connection with customers, employees, and partners, motivating them to support the organization.

The Golden Circle Model

Simon Sinek’s Golden Circle, introduced in his book “Find You Why,” provides an understanding of why some organizations and leaders are inspiring while others are not. The Golden Circle comprises three elements arranged in a specific order: “Why,” “How,” and “What.”

the  golden circle model
The Golden Circle Model

“Why” refers to an organization’s purpose, cause, or belief, which goes beyond just making a profit. “How” refers to the organization’s unique approach or strategy to achieve its “Why.” “What” pertains to the organization’s products or services to fulfill its “Why.”

The absence of inspiration and differentiation in the market can result from not following this approach.

The Role of Leadership

Definition of Leadership

According to Simon Sinek in “Find Your Why,” effective leadership is rooted in having a clear, authentic sense of purpose. A leader who understands their “Why” can inspire and influence others toward a shared vision and goal.

Sinek asserts that successful leaders must embody responsibility for their actions and the well-being of their followers. Such leaders generate trust and confidence, fostering a positive, empowering work environment by starting with their “Why,” leaders can communicate a consistent message that motivates and inspires their team to take action towards a shared purpose.

The Responsibility of Leaders to Inspire Others

Simon Sinek contends that leaders must motivate those they lead. According to Sinek, leaders are responsible for setting the tone of their organization and have the capability to foster a sense of purpose and significance among those they lead.

Sinek believes that inspiring leaders begin by leading with their “Why,” meaning they prioritize their purpose, cause, or belief over their products or services. By doing so, they form an emotional connection with their followers and cultivate a shared sense of purpose.

On the other hand, Sinek argues that leaders who fall short in inspiring others concentrate solely on their organization’s “What” or “How.” This approach leads to a lack of inspiration and the inability to connect emotionally with their followers.

The Role of Leadership

The Impact of Inspiring Leadership on Organizations and Individuals

“Find Your Why” by Simon Sinek illuminates the significance of leadership that inspires. The author argues that leaders with a clear “why” can instill trust, devotion, and involvement in those they lead.

The perfect illustration of this kind of leadership is seen at Apple, where the late Steve Jobs passionately communicated his purpose and motivated his team to produce game-changing products. This generated an energetic and dedicated workforce. 

Another instance of this leadership is represented by Martin Luther King Jr., a leader of the Civil Rights Movement, who inspired countless individuals to join the cause and strive for a shared objective of equality and justice for all.

Applying the “Why” Concept to Your Life

Benefits of Living with Purpose 

According to the author, embracing purpose can bring numerous advantages, such as:

  • Elevated Happiness: Purposeful living enhances happiness and satisfaction as individuals concentrate on what truly matters.
  • Eased Decision-Making: A well-defined purpose simplifies decision-making, as individuals can prioritize their objectives and principles.
  • Enhanced Resilience: Purposeful living gives individuals a stronger sense of significance and purpose, enabling them to endure difficulties and setbacks with greater fortitude.
  • Strengthened Relationships: A clear purpose can foster better relationships, as individuals can connect with others with similar values and goals.
  • Boosted Productivity: Purposeful living can improve productivity, as individuals can focus their energy and efforts toward realizing their objectives.
  • Greater Impact: Purposeful living enables individuals to make a positive difference in the world, as they can utilize their talents and skills to attain their goals and influence others’ lives.

Practical Tips for Discovering and Maintaining Your “Why”

In “Find Your Why,” Sinek outlines practical steps to uncovering and maintaining one’s purpose:

  1. Ask yourself questions to determine what matters most to you.
  2. Reflect on past experiences to uncover your purpose.
  3. Identify patterns in your life that give you a sense of fulfillment.
  4. Write down your “Why” clearly and concisely.
  5. Integrate your “Why” into your work, relationships, and daily life.
  6. Surround yourself with supportive individuals who share your values.
  7. Stay focused on your “Why” by reflecting on it regularly and making choices that align with it.


The Importance of the Book “Find you why” by Simon Sinek in Today’s Life Context. 

Gone are the days when hostility and division reigned supreme. A newfound cognizance of the worth of mutual understanding, esteem, and accord has paved the way for peaceful coexistence across the globe.

Realizing that our diversities can catalyze growth and development has driven people to welcome the rich tapestry of cultures and convictions that grace our world. This has sparked a vibrant exchange of thoughts, a collaborative effort, and a profound appreciation for our common humanity.

In “Find Your Why,” Simon Sinek masterfully weaves a tapestry of relevant and crucial wisdom in today’s rapidly changing landscape. He guides readers on a step-by-step journey toward self-discovery, revealing actionable insights to cultivate a more fulfilling existence with stories of individuals who have succeeded in finding their “why.” He inspires us to do the same and equips us with the tools to make it a reality.

Amidst the chaos and upheaval of our current era, many are grappling with a sense of aimlessness. Sinek’s book is the beacon of hope that provides clarity, direction, and self-assurance. It delves into the art of finding one’s purpose, solving problems, forming meaningful connections, and instilling a sense of belonging.

This book is indispensable for anyone seeking to enhance their life and realize their full potential. Its impact cannot be overstated as it empowers readers to become the best versions of themselves and live a meaningful and purpose-driven life.

F.A.Q. about “Find Your Why” by Simon Sinek

What is the book “Find Your Why” about?

find your why

“Find Your Why” is a book about discovering your purpose or “why” in life and how to use that purpose to guide your decisions and actions.

Who is the author of “Find Your Why”?

Simon Sinek is the author of “Find Your Why.” He is a motivational speaker and leadership expert best known for his TED Talk on the power of starting with “why.”

What is the main message of “Find Your Why”?

The main message of “Find Your Why” is that having a clear sense of purpose can lead to greater fulfillment and success in all areas of life. The book provides a step-by-step process for discovering your personal “why” and using it to make meaningful contributions to the world.

How is “Find Your Why” different from other self-help books?

“Find Your Why” is unique in that it focuses specifically on the importance of purpose and how to find it rather than offering general advice on success or happiness. The book also includes practical exercises and tools for readers to apply the concepts to their own lives.

Who is the target audience for “Find Your Why”?

“Find Your Why” is intended for anyone who wants to live a more purposeful and fulfilling life, regardless of age, profession, or background. It may be particularly useful for entrepreneurs, leaders, and anyone seeking to impact the world positively.

Is “Find Your Why” a sequel to Simon Sinek’s previous book “Start With Why”?


“Find Your Why” is not a sequel to “Start With Why,” but rather a companion guide that provides more detailed instructions on how to discover your personal “why” using the framework outlined in the earlier book.

Can “Find Your Why” help me find my career path?

Yes, “Find Your Why” can be a helpful tool for discovering your career path by helping you identify your unique strengths, values, and passions. It can also help you align your career goals with your purpose, making your work more meaningful and fulfilling.

Is “Find Your Why” a quick fix for finding purpose in life?

No, “Find Your Why” is not a quick fix for finding purpose in life. It requires time, effort, and introspection to discover your personal “why” and how it can guide your decisions and actions. The book provides a framework and tools for this process, but ultimately it is up to the reader to do the work and apply the concepts to their own life.

“Find Your Why” by Simon Sinek Book Quotes

“People don’t buy what you do; they buy why you do it.”

“If your why is powerful enough, it will inspire others to want to join you.”

“If you can clearly articulate the purpose, the cause or the belief that drives you and your business, you will be able to connect far more meaningfully with your customers, your colleagues and your family.”

“A clear purpose, cause or belief should be at the heart of every successful person and every successful business.” 

“If you don’t know why you do something, how can anyone else be expected to understand and connect with it?” 

“When we communicate from the outside-in, we focus on what we do, and how we do it. When we communicate from the inside-out, we focus on why we do what we do.”

“Your why should be focused on the impact you want to have on the world, not continue the success of your business.” 

“The goal is to do business with people who believe what you believe.” 

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

“When we communicate with clarity and conviction, our message is heard, understood, and remembered.”

Disclaimer: This blog post is a summary or resume of the book and is not intended to dispense the reading of the original book. This post aims to provide a general overview of the book’s main ideas and themes and encourage readers to read the complete book to gain a deeper understanding of the material. The information presented in this post is intended to be something other than a substitute for the original book and should be used as a supplement to, not a replacement for, the entire book. We strongly encourage readers to read the complete book to benefit from its ideas and teachings fully.

Similar Posts