"START WITH WHY" by Simon Sinek

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Welcome to our newest book review, in which we examine “Start with Why,” one of Simon Sinek‘s most well-known works on motivation and leadership.

This book has been lauded for its capacity to assist individuals in comprehending the power of “Why” and how it may inspire others. It has been a game-changer for many leaders, entrepreneurs, and businesses.

In this post, we’ll review the main ideas from the book and consider how you might use them to improve your leadership abilities or company plan.

This book is a must-read for anyone trying to communicate more effectively and motivate others, whether business owners, leaders, or just regular people.

So grab a coffee, settle yourself, and explore “Start with Why ” to see how we may improve as communicators and leaders.

The Golden Circle

This book will transform you into a charismatic leader who others will be compelled to follow. Let’s face it, who wants to be something other than a leader?

golden circle

You know, you get to sit at the front of the room, everyone listens to what you say, and you get to make all the crucial choices.

It’s similar to being a king or queen, except with more spreadsheets and fewer crowns.

What does “Start with Why” actually mean? It has to do with realizing the importance of having a strong “Why” in your personal and professional life.

It’s about the “Golden Circle,” a fancy framework for comprehending the thoughts and behaviors of great organizations and leaders. The Why, the How, and the What are the three components that make up this Golden Circle.


Currently, most businesses concentrate on the What and the How. Still, according to Simon Sinek, the real magic emerges when you start with the Why.

People can be inspired and motivated at a level that is not feasible when you concentrate on the What and the How when you start with the Why.

It’s similar to pleading with your mother to allow you to stay out late. She will say, “No way, Jose,” if you say, “I want to stay out late.” She is more likely to answer, “Well, in that case, I suppose you can stay out late,” if you say, “I want to stay out late because my friends and I are going to this significant event where I’ll have the chance to network and develop my profession.”

See? The Why is the key.


Think about Apple as an illustration. Apple is a well-known brand for producing very fantastic and cutting-edge goods. But their Why distinguishes them. Apple aims to “think differently” and upend the status quo.

That motivates their clients and staff to participate in something more than buying and selling goods. It’s similar to being a member of a well-kept secret club. And who wouldn’t want to belong to a closed-door club?

Who doesn’t want to feel important? It’s like being a part of a group that will change the world; it gives you the impression that you’re making a significant contribution.


Martin Luther King Jr. is another example. His compelling “Why” motivated millions of people to join his campaign to achieve equality for all people.

This sounds fantastic, but how can I determine my Why, you might be asking?

Sinek has you covered, so don’t worry. He offers a ton of helpful advice and exercises to assist you in discovering your Why.

One of the most important things is to reflect on the times in your life when you were truly inspired or fulfilled and attempt to understand what caused such feelings.

Comparable to recall why you fell in love with your significant other, these reasons are often challenging to describe, but you can always feel them.

Don’t worry; this book isn’t just for powerful CEOs and company founders.

Additionally, it’s for regular individuals like you and me. It can be used in various situations, such as selecting a career, beginning a relationship, and selecting the menu for tonight’s dinner. (If you’re curious, my Why is to enjoy excellent cuisine, so I have spaghetti.)

What are you still holding out for? Find your why by going out there. It will resemble a treasure hunt, but instead of finding a chest full of gold, you will find a trunk full of inspiration and purpose.

And who doesn’t want a chest brimming with inspiration and purpose?

If you still have doubts about whether or not the book is worth reading, take a look at what the author has to say about why he decided to write it.

Main topics of “Start With Why”

Here are the main topics that you can find when you read the book:

  1. The Golden Circle: Why, How, and What. 
  2. The importance of having a clear “why” in business and life. 
  3. The ability to inspire those around you and to achieve remarkable things starts with “why.” 
  4. People don’t buy what you do. They buy why you do it. 
  5. Knowing your “why” is essential for lasting success. 
  6. Manipulation and inspiration in influencing human behavior. 
  7. Aspirational messages and their effectiveness. 
  8. The danger of commoditization and adding too many novel ideas. 
  9. The definition of loyalty. 
  10. Communicating from the inside out. 
  11. The role of a leader in creating an environment in which great ideas can happen. 
  12. The importance of clarity of “why” and the impact of charisma. 
  13. Never changing “why.”


This book is a must-read for those who want to lead, inspire, and make a difference in their own lives or the lives of others. It is jam-packed with helpful information, real-world examples, and suggestions that will alter how you approach leadership and decision-making. It resembles a life cheat code.

And always keep in mind that you need to understand your Why to be a What and a How with a goal. Be the leader you were born to be by discovering YOUR why.

Get the book now, and let’s start living with intention and bringing about genuine change.

F.A.Q. about “Start With Why ” by Simon Sinek

What is “Start With Why” about?

“Start With Why” is a book about the importance of purpose-driven leadership and how it can inspire people to take action and achieve extraordinary results.

Who is the author of “Start With Why”?

Simon Sinek is the author of “Start With Why.” He is a motivational speaker and leadership expert best known for his TED Talk on the power of starting with “why.”

What is the main message of “Start With Why”?

The main message of “Start With Why” is that great leaders and organizations start with a clear purpose or “why” that inspires and motivates people to take action. The book provides examples of successful companies and leaders who have embraced this approach and achieved remarkable success.

How is “Start With Why” different from other business books?

“Start With Why” is unique in that it focuses on the importance of purpose and how it can drive success rather than offering tactics or strategies for achieving specific goals. The book also emphasizes the human element of leadership and how inspiring people to act from a sense of purpose can lead to greater engagement, loyalty, and productivity.

Who is the target audience for “Start With Why”?

“Start With Why” is intended for anyone who wants to be a more effective leader, regardless of industry or profession. It may be particularly relevant for entrepreneurs, executives, and managers who want to build a strong and loyal team aligned with a shared sense of purpose.

Can “Start With Why” help me find my purpose?

While “Start With Why” is primarily focused on leadership and organizational purpose, it can also be a helpful tool for individuals who want to discover their purpose or “why.” The book provides a framework for identifying your values, strengths, and passions and how they can be aligned with a sense of purpose to guide your decisions and actions.

Is “Start With Why” a quick fix for improving leadership?

“Start With Why” is not a quick fix for improving leadership. It requires a fundamental shift in mindset and approaches to leadership and a commitment to building a culture of purpose and trust within an organization. The book provides a roadmap for this process, but it requires time, effort, and dedication to implement the principles effectively and see results. It is not a one-size-fits-all solution but a philosophy that can be adapted and applied to different contexts and situations.

“Start With Why” Book Quotes

“People don’t buy what you do, they buy why you do it.”

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

The inspiration for this book came from a simple question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Why does the vast majority of people live in mediocrity, while a tiny minority live in a state of exceptionalism?”

“The most powerful form of communication is not the one that is most effectively received, but the one that is most effectively remembered.”

“Leadership is not a genetic birthright, it is not an exclusive club for the few. It is a choice available to us all.”

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.”

“The ability to clearly articulate the purpose, the belief, or the reason why your business exists is the starting point of great leadership.”

“When you start with why, you have the ability to inspire those around you or your organization.”

You can read Simon Sinek`s Biography by clicking this link or the image below! Enjoy!!!

Simon Sinek Bio Page Scrn Shot 1

Disclaimer: This blog post is a summary or resume of the book and is not intended to dispense the reading of the original book. This post aims to provide a general overview of the book’s main ideas and themes and encourage readers to read the complete book to gain a deeper understanding of the material. The information presented in this post is intended to be something other than a substitute for the original book and should be used as a supplement to, not a replacement for, the entire book. We strongly encourage readers to read the complete book to benefit from its ideas and teachings fully.

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